Printing flyers and brochures are a convenient and cost effective way to share information about your business and promote key messages to your customers and prospects. A great eye-catching design and a professional print job will make all the difference. There is nothing quite like creating a brochure design that really appeals to your senses – something that you can hold, feel and read. It provides an amazing range of opportunities for your business to create beautiful, multi-sensory pieces of work that simply cannot be replicated in any other way.
Today we will offer 10 useful tips for your brochure design:
1. DESIGN FOR PRINT
When designing your brochure it’s important to think of the end process – how will this look once printed? If you design it correctly from the beginning, you will save yourself a lot of trouble when you want to print, as what may look good on screen, may be unsuitable for print. Things to consider include using the correct page size, using correct colours (CMYK, not RGB), using press quality images (300dpi) and using good margins (nothing too close to the trimmed edge), just to name a few.
2. CONSIDER YOUR AUDIENCE
Who is your target audience and what content will appeal to them and catch their attention? Consider the final, tangible product here. Will a bulky A4, multi-page brochure be too much information, or a short, concise branded piece work better? How will your audience be receiving the brochure? Will it be sitting in an office, part of a mailbox drop, included as a newspaper insert?
3. PREPARE YOUR COPY AND IMAGES
Before the graphic design can really take place, have your text copy and images ready to go. What do you want to say? What sort of images would you like to include in the design?
4. CALL TO ACTION
One of the elements most commonly missed in printed brochures is the call to action. What is the purpose of the brochure and what are you telling your audience to do after they see or read it? Make it very clear.
5. EMBRACE THE WHITE SPACE
White space refers to the space left in between elements of your design. It is also often referred to as negative space, but don’t let the name worry you – it’s a good thing! It is essential for a balanced and harmonious layout and without it your design would look cluttered and overcrowded. White space is a fundamental building block of good design for good reason. Not to be thought of as a waste of space, it can be strategically used in design to transform and highlight design elements and key messages.
6 CHOOSE LEGIBLE FONTS
There are so many fonts available and the key here is to make sure that you not only pick a font that works harmoniously with your design, but is also legible and easy to read.
7. PROOF READ
The best piece of advice we could give would be to proof read, then proof read again! There is nothing more embarrassing, or expensive than finding a typo or mistake in a brochure design after it is printed. After looking at the same document over and over again, you can start seeing what you think is on the page, rather than what is actually on the page and you start to miss spelling errors or missing words. Have someone who has never seen the document review and give it one last check.
8. USE HIGH QUALITY PAPER
When picking a paper stock, it’s important to make sure that it helps convey the message in your brochure. So using a lighter weight paper stock may not be the best choice for an exclusive invitation or product announcement. Read more in our blog “choosing the right paper” to make sure you are asking the right questions.
9. USE TEXTURE
There are so many textured elements that you can include in a printed brochure. These elements can really add perceived value to your message and offer high visual appeal to your audience. Things such as foiling, embossing, cello glazing, spot uv and die-cutting can really add that special touch to your next print project.
10. NEED HELP? SEE A PROFESSIONAL GRAPHIC DESIGNER
All these tips are great, but if you don’t have the right design program or feel like you are in over your head, speak with a professional graphic designer. The Print Group Australia’s graphic design studio will bring your brand to life and create eye-catching material that will be sure to make an impressive statement! We use only the very latest software available for design and print, so call us today to see how we can assist you.