Catalogues have been a long valued marketing tool for many businesses and while online marketing has been growing exponentially over the years, there is certainly something to be said about printed product catalogues. The Australian Catalogue Association has released the latest research from Australia and across the globe and discuss the popularity, effectiveness and ROI of catalogues. We will let their research speak for itself:
Your website is the virtual shopfront for your business and it needs to complement your brand and work together to create a consistent brand message to your customers. Your website needs to be dynamic, well-structured and creatively designed so it will attract, inform and engage your customers. Here are a few design tips we would like to share with you today to ensure you have a professional and well-designed website:
Do specific colours used in branding really have an impact on our moods, emotions and behaviours? Although the way people feel about a colour can be dependent on personal experiences and even whether that person is male or female, it can play a fairly important role in purchases and branding, with a large percentage of buyers claiming colour as a major drawcard.
It’s often the little touches that make the biggest impact with your print job and today we wanted to put the spotlight on spot UV and UV varnish and how you can use this technique to create something really special.
UV varnish is a technique where varnish is applied to a sheet either as an overall finish or as a spot varnish and then dried using ultra-violet light. It creates a smooth, glossy effect which can really make a striking visual statement on your finished product.
Saddle stitching is a very popular book binding method that is quite economical to design and print. It is most effective for booklets and publications. With saddle stitching, folded sheets are gathered together and then stapled or “stitched” through the fold line with wire staples.
We wanted to take the time to take a closer look at the printing needs of hotels and venues and the solutions that we can offer to make life a little easier. We can offer a complete print management solution for hotels and venues and offer a variety of print and graphic design services throughout the business that includes:
Corflutes are a fantastic option for your signage requirements. Whether it’s signage for your place of business, exhibiting at a trade show or advertising, they can certainly make a statement. Corflutes are light weight, weather resistant and offer great visual appeal for your company. Commonly used in the real estate and building and construction industries, they are a popular form of temporary signage, as well as longer term; which is suitable for both indoor and outdoor use.
We wanted to take the time to take a closer look at the printing requirements of schools and the solutions that we can offer to make life a little easier. We work with a large number of schools on their specialised printing requirements and wanted to let you know about some of the many printing projects that we have been able to assist with.
We have found that each school has their own unique requirements. Some are happy to print what they need in-house, others look to companies like The Print Group Australia to manage both the design and print of key projects.
When is the right time to re-design your company’s logo? Does your logo reflect the core values and offerings of your company or does it need to be refreshed? There may be a number of reasons that refreshing your logo would be a good investment and we will pose some questions today to really get you thinking about your logo re-design.