Pantone’s Color of the Year has the ultimate influence in product development and purchasing decisions throughout the world. The selection process is quite detailed where experts analyse and research for new colour influences in films, art, fashion, all areas of design, destination and lifestyles, to name a few. They analyse and forecast global colour trends and are recognised around the world as the leading source of color information. This year the Pantone color of the year has been announced and it is Pantone 16-1546 Living Coral – “an animated and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge”.
The Pantone Color Institute explains how ‘Living Coral’ “embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment”. They continue stating “PANTONE 16-1546 Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color”.
The color of the year is a huge influential role in dictating trends for the year to come, so expect to see a lot of coral 2019!