Printing flyers and brochures are a convenient and cost effective way to share information about your business and promote key messages to your customers and prospects. A great eye-catching design and a professional print job will make all the difference. There is nothing quite like creating a brochure design that really appeals to your senses – something that you can hold, feel and read. It provides an amazing range of opportunities for your business to create beautiful, multi-sensory pieces of work that simply cannot be replicated in any other way.
Today we will offer 10 useful tips for your brochure design:
1. DESIGN FOR PRINT
When designing your brochure it’s important to think of the end process – how will this look once printed? If you design it correctly from the beginning, you will save yourself a lot of trouble when you want to print, as what may look good on screen, may be unsuitable for print. Things to consider include using the correct page size, using correct colours (CMYK, not RGB), using press quality images (300dpi) and using good margins (nothing too close to the trimmed edge), just to name a few.
The Print Group Australia offer a variety of design and print services for Education and Training Organisations. Our custom designed certificates are certainly a popular product and we can offer a variety of security features to ensure the certificates cannot be easily replicated and of course, meet ASQA and AQF compliance requirements.
In addition to the design and print of your certificate paper, The Print Group Australia can also assist with your branded C4 envelope printing and we also offer box board to help protect your certificates while they are in transit.
The box board is a sturdy 600gsm and placed with the certificate into the envelope to stop the certificate bending or folding while in transit. The board is available to purchase from 100+ sheets at time, or you can purchase a full ream when placing your certificate paper order.
The Print Group Australia recently worked with Mares Oceania on the printing of the 2019/2020 Price List. The catalogue was printed full colour throughout with the cover printed on 300gsm matt art board with a matt cello glaze single sided with spot UV. The internal pages were printed with on a 128pp matt art stock
The Print Group Australia recently worked with Seed Skills Australia on the printing of their presentation folders and student handbooks. Their student handbook was printed colour throughout, with the cover on 250gsm satin with a matt cello glaze single sided. The internal pages were printed on a 150gsm satin with the booklet finished as a
As specialists in printing for the Education and Training Sectors in Australia, The Print Group Australia offer design and print features for education certificates to ensure they are secure and assist with compliance requirements. One of our most popular products for certificates is our off-the-shelf security paper, which is pre-printed with security features and ready to purchase in reams of 500 sheets. While this security paper is extremely popular for printing certificates, statements of attainments, record of results and so on, the paper can be used for many documents to secure and avoid fraudulent replication.
We offer the paper pre-printed with the following features in either 160gsm or 240gsm paper weight:
When you have your work professionally printed you will be often asked to provide a print ready file. While you may be able to click and print from your word, excel or publisher file at home or work, it works a little differently on a commercial press. If you choose to supply artwork for print, please take note of the following specifications:
The Print Group Australia offer a large variety of NCR (no carbon required) books and notepads to suit your business needs. The most common uses for NCR books and pads are invoices, statements, purchase orders, contracts, work orders, applications and receipts where multiple copies are required. Our design team can custom design the forms to
The Print Group Australia are proud members of Two Sides Australia whose mission is “to promote the responsible production and use of paper and print” and to “dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium”.(1)
A recently published article by Two Sides Australia in November 2018 offers an important message to organisations that make misleading, anti-print and paper messages in their customer communications (2). Two Sides anti-greenwash campaign investigated 921 organisations worldwide with over two-thirds of these organisations to be found using unsubstantiated claims regarding paper’s impact on the environment. As a result of this campaign, 335 organisations either removed or changed their messaging.
There are a number of differences between digital and offset printing and today we will look at these in closer detail.
Both types of printing will produce extremely high quality print products. Whether you decide to print digital or offset will really depend on not only volume but if you have any niche project requirements.
PRINT VOLUME The first difference between digital and offset printing is that digital printing is better suited for short run printing (from 1+ items) and offset printing is better suited for higher volume printing (depending on the project could be from 2000+ items).
SET-UP Digital printing allows for quick turn-around times as there are minimal set-up requirements compared to offset printing. This makes digital printing cost effective for smaller print runs. A digital press can easily print out a single sheet of paper or booklet with minimal setup, however, offset requires considerably more time and material – making it cost effective for large volume runs only. The set-up of each also makes digital printing easier to offer a print sample for proofing, whereas you cannot print samples on an offset press. If a proof or colour check is required for an offset job, then a press-check may be needed.