Unlike floppy disks or a good old Rolodex, business cards are something that have withstood the test of time (and won’t be going anywhere anytime soon!). 

That’s because if created and used correctly, they have the power to land you new business opportunities and connections — which already gives you a little taste as to why they are still so important in this day and age.

Ready to learn more and take advantage of this timeless marketing material?

Here are the top 5 reasons why business cards are still so valuable today:

1. It helps give people a great first impression

Whether you’re at a networking event or luckily happen to meet potential clients at random, giving someone a business card says a lot about you and what you offer. 

If you really want to impress someone from the get-go, it’s important to think about how you can position your business on the card and how you can stand out from your competitors. 

Can you get away with something a bit more fun? Then maybe your mantra could be featured. Need to go for the more corporate approach? A classic design can still be enhanced by including your social media handles and perhaps even a headshot. 

Going in with a high-quality printed card, consistent and visually appealing branding and a pinch of your personality is a great mix for a great first impression. And to think that can all come from one little card! 

2. It’s a professional way to pass on your details

Because saying “do you have a piece of paper; here let me jot down my number!” isn’t the right way to come off as professional. 

Instead of fumbling around for a pen or paper or hoping they’ll remember your Instagram handle, handing someone a physical business card will be much easier and far more professional.

3. It is expected in some cultural meetings 

Did you know that in some cultures, business cards are still expected at business rituals?

For example, if you were to do business in Hong Kong and someone gave you their card, you must return the favour by passing them yours. There are similar expectations across other cultures, so it’s important to do your research and come prepared depending on where your business is taking place! 

4. A great addition to word-of-mouth marketing 

Let’s say someone you met the other day had your business card. They were talking to a friend who needed a service that you offer, and then they remembered about you! They passed on your card and now you have a new potential client in the, dare we say, cards.

Yes, word-of-mouth marketing is still very alive and powerful, and it does help to have a few of your business cards floating around out there when this or other similar situations arise. 

5. Great value for money marketing

On the marketing note, business cards are one of the more affordable forms of organic marketing. 

If you are unable to afford full-scale digital marketing at this point in time, we strongly recommend considering a small investment in business cards that, as you can see, have the power to pay off in a big way.

Are you convinced that you need business cards in your corner? We will be happy to help bring your vision to life! 

Reach out to us today to go through all of your options at The Print Group Australia.