Having professional, social media presence is important in this digital age. In addition to your website and more traditional forms of points of contact for your business, working social media allows you to interact with your customers on a regular basis and provides amazing networking opportunities. Here are our 8 tips for social media success:
Start with a plan!
Ensure your marketing is consistent across all facets of your business.
Create quality and shareworthy content. If it gets shared and liked it will broaden your exposure for your business and brand.
Think visually. It doesn’t always have to be text. Graphics work on social media, so have fun with it.
Be active and responsive. Talk with your audience and not at them. It’s important to encourage interaction. Comment, like and respond to all interactions.
Don’t be shy – showcase your personality and have some fun. It doesn’t always have to be about business. It can showcase as a business, who you support and like within the community including charities, events etc.
Don’t try to copy your competitors. Take a look to see how they are playing the game, then come up with your own material based on your own goals.
Measure Metrics. See what posts are getting the best results. See what’s working and what’s not.