Starting a blog for your business can be a daunting task. Coming up with fresh ideas, posting on a regular basis and providing content that is relevant and interesting can be challenging at times and often time consuming. The key here is to not re-invent the wheel. Create blog content and tie it in with your social media posts to make your content go further. Here are a few tips that we have found useful as we have started on our own blogging and social media journey here at The Print Group Australia.
Identify your target audience
Set up a Calendar, put a plan in place
Find time to write and make sure you proof read
Make information unique and specific about what your business offers
Become the industry expert
Write something that educates, inspires and informs your audience.
Solve your readers problems
What are some unique uses for your product or service?
Compile a list of newsletters, videos, websites from your industry that your readers will find helpful and interesting.
Research – offer an overview of a recent study relevant to your industry
Introduce your staff – who are the people behind the scenes of your business