Starting a blog for your business can be a daunting task. Coming up with fresh ideas, posting on a regular basis and providing content that is relevant and interesting can be challenging at times and often time consuming. The key here is to not re-invent the wheel. Create blog content and tie it in with your social media posts to make your content go further. Here are a few tips that we have found useful as we have started on our own blogging and social media journey here at The Print Group Australia.

• Identify your target audience
• Brainstorm
• Set up a Calendar, put a plan in place
• Find time to write and make sure you proof read
• Make information unique and specific about what your business offers
• Become the industry expert
• Write something that educates, inspires and informs your audience.
• Solve your readers problems
• What are some unique uses for your product or service?
• Compile a list of newsletters, videos, websites from your industry that your readers will find helpful and interesting.
• Research – offer an overview of a recent study relevant to your industry
• Introduce your staff – who are the people behind the scenes of your business
• Create ‘how to’ and ‘quick tips” video content
• Use client testimonials to highlight a particular product or service
• Showcase examples of current work
• Don’t forget to relax and have some fun

At the end of the day, if blogging and social media management is not your cup of tea, then there are a large variety of companies available to manage it for you! www.theprintgroupaust.com.au