The Print Group Australia are proud members of Two Sides Australia whose mission is “to promote the responsible production and use of paper and print” and to “dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium”.(1)
A recently published article by Two Sides Australia in November 2018 offers an important message to organisations that make misleading, anti-print and paper messages in their customer communications (2). Two Sides anti-greenwash campaign investigated 921 organisations worldwide with over two-thirds of these organisations to be found using unsubstantiated claims regarding paper’s impact on the environment. As a result of this campaign, 335 organisations either removed or changed their messaging.
The move from plastic to paper has been in the forefront of the news as the environmental concerns regarding the overuse of plastic has pushed corporations to source alternatives for their packaging and products.
The evidence over the years of the effects of plastic on the planet and especially sea life have caused major concern. While the sheer scale of the situation can be overwhelming, individuals and corporations are questioning the need for so much plastic.
Here at The Print Group Australia, we are conscious of our corporate responsibility and accountability to the environment and take care to ensure we are doing everything possible to minimise our environmental footprint. At the same time, we also want to highlight that there are many benefits to using paper in today’s digital world and that it is a very sustainable communications medium. You can read about our environment statement and how we reduce our carbon footprint in further detail on our website.
As a print company, we take great pride in ensuring our suppliers are also committed to the environment and sustainability and share the same vision and values as we do. As paper plays a major role in our business, we wanted to share our paper supplier K.W Doggett’s environmental policy so you can see their passion about paper and long term sustainability:
K.W Doggett state that their “range includes only paper sourced from legal and responsible wood sources. In fact, 96% of our range has been third party certified by either the Forestry Stewardship Council (FSC®) or the Programme for the Endorsement of Forestry Certification (PEFC). We partner with paper suppliers who manufacture under environmental management systems that seek to minimise the manufacturing impact on air, water and energy use”.
The going paperless movement is certainly not new. Feelings of guilt and social responsibility about the fate of trees are the driving force and that going paperless will help save the environment. How many of you have this information at the bottom of your email:
“Please consider the environment before you print this email”
Does this seemingly well-intentioned plea suggest that digital communication is greener than paper based communication? If you want to do some good for the environment and save some trees, then going paperless is not as green as you may think.
As members of Two Sides Australia, The Print Group Australia would like to offer some perspective on the “going paperless” movement and that it’s ok to print. This is what we have at the bottom of our email:
As members of Two Sides Australia we are passionate about paper and the printing industry and we want to share researched facts and help “explode the myths” about the industry and share how sustainable print and paper really is. Myth or Fact? making paper always destroys forests. Two Sides Australia provide us with these statistics:
AUSTRALIA’S FORESTRY PLANTATIONS DOUBLED IN SIZE FROM ABOUT ONE MILLION HECTARES IN 1994 TO TWO MILLION HECTARES IN 2010.
The Changing Face of Australia’s Forests – Department of Agriculture, Fisheries and Forestry (Bureau of Rural Sciences). Australia’s Forests at a Glance – Australian Bureau of Agricultural and Resource Economics and Sciences
It is estimated that there are 25% more trees in the developed world today than in 1900. (8)
EUROPEAN FORESTS HAVE EXPANDED BY OVER 30% SINCE 1950 (1) AND ARE INCREASING BY 1.5 MILLION FOOTBALL FIELDS EVERY YEAR – AN AREA ALMOST THREE TIMES THE SIZE OF THE AUSTRALIAN CAPITAL TERRITORY OR FOUR TIMES THE SIZE OF LONDON! (2)
90% of deforestation is caused by unsustainable agricultural practices.’ Underlying causes of deforestation, World Rainforest Movement; UN FAO
‘The paper industry is a relatively small user of wood. Of the wood extracted from the world’s forests, 53% is used for energy production, 28% is used by sawmills and only around 11% is used directly by the paper industry.’ FAO Statistics 2007
The Print Group Australia are proud members of Two Sides Australia, an organisation whose “common goal is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium”. Here is a
The Print Group Australia have a passion for print. We live and breathe print and feel that in the digital age, that paper and printing certainly still has its place in the world. We make environmentally responsible paper choices and do our very best to be responsible business owners. The great thing about paper is that it is a versatile and sustainable communications medium and is one of the most recyclable products on the planet.
We wanted to take the time to talk about a couple of myths and misconceptions about printing and paper. Two Sides Australia is an organisation whose “common goal is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium”. (1)
So here we will talk about 2 major misconceptions about paper: