While we highly recommend using Adobe Indesign to create artwork, we often receive PDF files from artwork designed in Microsoft Word. Depending on the project of course and the way it will be printed – digital or offset – will greatly depend on whether this artwork meets our press requirements. Typically, digital printing is more
A style guide is an important document for your business. It is essentially a rulebook that explains how a business should present itself visually through its logo, fonts, colours, photography and so on. It is an essential reference tool that helps you maintain consistency with your branding and marketing efforts. Think of it as an extension of your brand’s personality or brand story.
Your brand or brand story is more than just content and narrative. Everything you do, every element of your business is part of your brand story and should reflect truth about your brand to your audience. If you want to build a successful business with a brand that brings loyalty – you must start with your brand story first. From here you can expand to the key elements of your style guide and truly create the ultimate marketing strategy for your business.
Every year Pantone announce the colour of the year and 2020 offers a universal favourite and easily relatable – Pantone 19-4052 – Classic Blue.
Pantone’s Colour of the Year has the ultimate influence in product development and purchasing decisions throughout the world. The selection process is quite detailed where experts analyse and research for new colour influences in films, art, fashion, all areas of design, destination and lifestyles, to name a few. They analyse and forecast global colour trends and are recognised around the world as the leading source of colour information.
2020’s Pantone colour of the year Pantone 19-4052 – Classic Blue has been described as “a timeless and enduring blue hue – elegant in its simplicity – a restful colour that brings a sense of peace and tranquillity to the human spirit – instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era”.
Printing flyers and brochures are a convenient and cost effective way to share information about your business and promote key messages to your customers and prospects. A great eye-catching design and a professional print job will make all the difference. There is nothing quite like creating a brochure design that really appeals to your senses – something that you can hold, feel and read. It provides an amazing range of opportunities for your business to create beautiful, multi-sensory pieces of work that simply cannot be replicated in any other way.
Today we will offer 10 useful tips for your brochure design:
1. DESIGN FOR PRINT
When designing your brochure it’s important to think of the end process – how will this look once printed? If you design it correctly from the beginning, you will save yourself a lot of trouble when you want to print, as what may look good on screen, may be unsuitable for print. Things to consider include using the correct page size, using correct colours (CMYK, not RGB), using press quality images (300dpi) and using good margins (nothing too close to the trimmed edge), just to name a few.
When you have your work professionally printed you will be often asked to provide a print ready file. While you may be able to click and print from your word, excel or publisher file at home or work, it works a little differently on a commercial press. If you choose to supply artwork for print, please take note of the following specifications:
When supplying your artwork for professional printing, there are certain specifications needed to ensure that the printing process runs smoothly and also to ensure your job is to the quality expected from a commercial press.
Today we would like to take a closer look at the 5 most common errors when supplying your artwork:
1. FILE IS NOT A PDF All print documents need to be supplied as a pdf files. While you may be able to print a word, excel or publisher file from home or work, it works quite differently on a commercial press.
So, you’ve started a new business. Congratulations! Other than picking your business name, the logo and brand for your business is one of the first things you should start thinking about. Your logo is your identity and a visual representation of what your business stands for. It should make a statement about who you are as a company and should set you apart from your competitors, so it needs to be right from the very start. Working with an experienced graphic design artist is key. It will be one of the best investments for your business. Making a good first impression is critical for winning new business, so having a professional logo and consistent graphic design across all of your marketing is extremely important. We expand on this in our blog – “how professional graphic design makes you stand out above the rest”.
Pantone’s Color of the Year has the ultimate influence in product development and purchasing decisions throughout the world. The selection process is quite detailed where experts analyse and research for new colour influences in films, art, fashion, all areas of design, destination and lifestyles, to name a few. They analyse and forecast global colour trends and are recognised around the world as the leading source of color information. This year the Pantone color of the year has been announced and it is Pantone 16-1546 Living Coral – “an animated and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge”.
The team here at The Print Group Australia like to help educate our customers and prospects on all things design and print to not only give you an insight into the printing world, but to make sure you are getting the best result on your print job.
We often have clients that have designed artwork that once printed, are surprised as to why the colour of the finished product isn’t what they expected or doesn’t match the colour they were working with on screen. There is a logical explanation to this and today we are going to look further into the world of colour and why what you see on screen is not necessarily the way it will print on paper.
The first thing we want to discuss is the difference between RGB, CMYK and Spot Colours and what they really mean in terms of your artwork design and printing.
Every year, the Pantone Color Institute’s colour experts analyse design, film, food, fashion, art and entertainment as well as materials, travel, sports and technology, to arrive at a colour of the year. They analyse and forecast global colour trends and are recognised around the world as the leading source of color information. This year the