Information Bank – The Print Group
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Textbooks or digital? Which is better for students? Twosides Australia discuss this very topic in one of their recent blogs titled, “Print and paper play a key role in learning and literacy”, stating “Several studies on the outcomes of reading and studying on paper versus digital from the United States and South Korea have been
Read MoreIn this digital era, it can be an easy option for training companies to go online, or digital. Of course, we may be bias here as we love all things about print and paper, but there is some valuable research that students in particular, benefit more from printed documents. Twosides Australia discuss this very topic in
Read MoreAs members of Two Sides Australia we are passionate about paper and the printing industry and we want to share researched facts and help “explode the myths” about the industry and share how sustainable print and paper really is. Did you know that 76% of newspaers, catalogues and magazines in Australia are recycled? Read more
Read MoreAs members of Two Sides Australia we are passionate about paper and the printing industry and we want to share researched facts and help “explode the myths” about the industry and share how sustainable print and paper really is. Did you know that 87% of consumers agree that the main reasons companies want to shift
Read MoreJPG – (or JPEG) stands for Joint Photographic Group and is a raster format often used for photographs on the web. JPEG files are web friendly because the files are typically smaller. The downside to JPEGs is that the original quality of the image is decreased as it discards digital information through compression to keep
Read MorePNG – stands for Portable Network Graphics and is another raster image type. The main difference between a PNG and a JPG is that a PNG file can have a transparent background and is generally larger and of higher quality. PNGs are great for interactive documents such as web pages but are not suitable for
Read MoreEPS – stands for Encapsulated Postscript. It is a vector based file which can contain text as well as graphics and illustrations. As the file is vector it can be easily resized for any requirement and can be edited using vector based software such as Adobe Illustrator. Read more in our blog titled – your
Read More“Letterpress printing, also called Relief Printing, or Typographic Printing, in commercial printing, is a process by which many copies of an image are produced by repeated direct impression of an inked, raised surface against sheets or a continuous roll of paper. Letterpress is the oldest of the traditional printing techniques and remained the only important
Read MoreSuccessful brands know who their target market is. Who is your target market? What needs, challenges and frustrations do they have? How does your company solve this problem? Understanding your target market is very important as it sets the tone and direction of your marketing efforts. Read more in our blog titled – how to
Read MoreTargeting your customers and prospects with a direct marketing mail out piece is an effective way to communicate and promote a product or service. In addition, personalising your direct mail is a great way to improve response rates to your mailed marketing piece. Read more in our blog titled – Benefits of direct mail and
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