Business blogging is one of the most valuable tools for any business to not only engage with their customers and prospects but to generate leads. It offers an opportunity to build your brand, educate and inspire your customers and creates free PR! There are so many benefits of blogging for your business and we will look at the top 4 reasons today:
Drives business to your website Posting new and regular blog posts on your website, offers an opportunity for your business to receive better rankings in search engines results. This in turn results in more visits to your website. It’s also one more cue to Google and other search engines that your website is active.
When a prospect is searching for a product, unless they already know who you are, they are typically not searching your business name. Writing blogs that answer the questions or discuss in detail the product or services that your prospects are looking for, are going show in search engines and guide people to your website.
Starting a blog for your business can be a daunting task. Coming up with fresh ideas, posting on a regular basis and providing content that is relevant and interesting can be challenging at times and often time consuming. The key here is to not re-invent the wheel. Create blog content and tie it in with your social media posts to make your content go further. Here are a few tips that we have found useful as we have started on our own blogging and social media journey here at The Print Group Australia.
Here we want to get to basics and look at 10 important things that people really want to know or see when they visit your website: How your business is unique. Why should I buy from you? Write Bios that show expertise, experience and unique attributes that set your team apart. A clear idea of
Your website is the virtual shopfront for your business and it needs to complement your brand and work together to create a consistent brand message to your customers. Your website needs to be dynamic, well-structured and creatively designed so it will attract, inform and engage your customers. Here are a few design tips we would like to share with you today to ensure you have a professional and well-designed website: