The logistics involved in planning a corporate event are quite extensive. Whether you are planning your next board meeting, seminar, or annual trade show, working with a print management company that has experience in working with events is certainly an advantage. It’s not just printing of name badges, conference guides or menus that we are talking about here, but the overall communication between the event organiser and the attendees, before, during and after the event. This is where The Print Group Australia can help.
If you need a logo or corporate brand to market your event, our experienced designers can help. We can work with you to create a visual identity which can be carried across all of your printed and digital material,website,stationery and promotions for the event. Your corporate brand and marketing message needs to be designed and set up for email signatures, social media and printed collateral to name just a few.
Communication with your attendees before the event is also critical and The Print Group Australia can offer a number of services to help. Targeted mail outs using variable data printing is a smart option. Whether you are promoting the event to secure attendees, sponsorship or speakers, creating a targeted brochure and mailing this out to your database is a great start. The Print Group Australia can design and/or print your brochures and letter inserts, and using your supplied database, customise and print each envelope and mail out using Australia Post. We can also design an electronic version of any brochure for use in emails, e-newsletters or social media.
The list of printed materials during your event may be more important than you realise. The Print Group Australia can design and print a large variety of products that include but are certainly not limited to: posters, pull-up banners, entry tickets, lanyard inserts, program guides, booklets, marketing brochures, menus, table cards, registration forms and so on. Talk through your printing needs with the team that understand events, and the print requirements and deadlines often associated with them.
Follow up communication with your attendees after the event is also crucial. It is an excellent opportunity to not only receive feedback from the event, but to promote your next event too! Whether you are sending marketing brochures, postcards or reminders for the next event, using print as part of your event marketing strategy is very important. Just make sure you plan ahead, and set a realistic budget for before, during and after your event.
Be sure to put The Print Group Australia on your call list when planning your next event. Assisting with artwork, design, print and logistics, The Print Group Australia have experience in working with event professionals and can help make your next event a great success.