If you’re handing out business cards anywhere from a networking event to a convention, you’re not the only one. So, how can yours stand out from the stack that interested parties receive?
While extras like foil accents and a heavier weight stock can elevate your card, there are other, more unique ways to make your business card special (without breaking the bank!).
Let’s take a look at these creative additions now…
One idea is to include a photo of your best-selling product or lifestyle image on one side of the card (a snap of your product in use will be particularly eye-catching and drive home its usability and benefits).
Or, if you’re not camera shy, a headshot will help build trust and make it easier for new prospects to remember you and your brand as one.
Our extra tip: make sure the photography is high quality. This will demonstrate your attention to detail and professionalism.
Though there’s not enough space for a novel, you can fit in some extra pieces of writing that give your business card a unique touch.
This could be a quote or your mantra to show off your personality, your elevator pitch, your brand story or even your coffee order or drink of choice. Get creative and include something that portrays you and your offerings in a positive light!
On that note, you could also choose to include client/customer testimonials to build trust.
One side of your business card can do more for you than you think.
For example, you could use the back of your card to write down appointments with your interested party (either on the spot, or they can do so themselves after they get in touch with you again).
Since people are more comfortable with scanning codes now, another option is including the QR code to your store, unique web page or anywhere else you desire.
A loyalty card is also a great idea for our hospitality professionals!
When it comes to the finer details, consider the likes of a double sided business card — show off your logo and make it the hero with having this on one side and other details on the reverse.
Or, choose a different layout! Since the majority of business cards are a horizontal format, why not opt for a vertical layout?
On a final note, it’s important to remember the essentials.
You can have all the unique features in the world, but you must remember that the overall quality and appearance affects people’s perception.
This involves the inclusion of your branding colours and fonts (and other branding elements), leaving white space to enhance the overall design, and in general a well laid out card.
If you’re not sure how to put this together yourself, we recommend working with a graphic designer. They are a worthwhile investment!
So, are your creative juices flowing?
Whether you’re ready to print or need some design assistance to pull together your perfect business cards, we are here to help. And it won’t cost nearly as much as you think!