Information Bank – The Print Group
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Do specific colours used in branding really have an impact on our moods, emotions and behaviours? Although the way people feel about a colour can be dependent on personal experiences and even whether that person is male or female, it can play a fairly important role in purchases and branding, with a large percentage of buyers claiming colour as a major drawcard.
It is beneficial that the colour you choose for your logo and branding fits the mood/feel of the product or service you are offering. Have a look at the following infographic on colour, which gives a broad overview of what certain colours may evoke in your customers.