When is the right time to re-design your company’s logo? Does your logo reflect the core values and offerings of your company or does it need to be refreshed? There may be a number of reasons that refreshing your logo would be a good investment and we will pose some questions today to really get you thinking about your logo re-design.
Is your logo out of date?
Does the design, colour palette and font reflect your business?
Do you have any technical issues such as a typeface that is hard to read?
Consider the elements of your existing logo that you do want to keep especially if you have strong brand awareness – you don’t want to lose your customer base because they don’t recognise you anymore.
It’s important to keep design elements that work and remove those that don’t. This way you can make your look current without losing its original appeal.
If your logo never truly reflected your brand in the first place it would be good idea for a complete re-vamp as a poor-quality logo will do damage to any company, regardless of the size.
How does your logo different from your competitors… is it worth the time to compare the visual impact of your logo vs major players in your market?
Have your business offerings changed? Do you need to incorporate additional services in your design and are you targeting your markets tastes? ie. A more dignified emblem may appeal to business clients whereas a more colourful, playful design will appeal to the younger demographic.
Your logo should offer a true reflection of your business and if you’re looking to revamp your logo, the team at The Print Group Australia can help. From initial design to full implementation into your business – website, digital publications and print… call us today for a consultation.