Information Bank – The Print Group
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The Print Group Australia have a passion for print. We live and breathe print and feel that in the digital age, that paper and printing certainly still has its place in the world. We make environmentally responsible paper choices and do our very best to be responsible business owners. The great thing about paper is that it is a versatile and sustainable communications medium and is one of the most recyclable products on the planet.
We wanted to take the time to talk about a couple of myths and misconceptions about printing and paper. Two Sides Australia is an organisation whose “common goal is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium”. (1)
So here we will talk about 2 major misconceptions about paper:
Paper is a versatile and sustainable communications medium and is well known as one of the most recyclable products on the planet. Here a few statistics about recycling in Australia:
While you may not think of the immediate issue of electronic waste or energy consumption while you type away at your computer, electronic waste is now the fastest growing component of the municipal waste stream. (5)
At the end of the day, paper is far more recyclable than electronic waste and still has a value in today’s society as an effective communication tool. Our question here lies at the marketing strategies based around cutting the use of print and paper… is it really about the environment or more about cost cutting measures?
The paper and print industry understand they have a truly sustainable and recyclable product. Statistics show that the paper industry in particular, plant more trees than they actually consume and virgin forests are indeed protected. So embrace the traditional and effective communications medium of paper and print and let us show you how amazing it truly can be.