Bert Van Manen MP is the Federal Member for the Ford electorate. He is often out and about within the community and wanted a unique printed piece that he could leave at the residences of those he missed. Letterboxes are so often full of your standard brochures from political parties, so The Print Group Australia was approached to assist in the design and print of a custom made door hanger folder that would really stand out from the crowd.
The door hanger folder was certainly not your standard letterbox flyer. The hanger needed to be sturdy and strong enough to hold a survey, magnet and small notepad, then hang on the front door handle of those he missed. The Print Group Australia custom designed a die, then printed and hand cut the new design to test if the design could handle the weight. The idea to offer a single hook didn’t work as the weight of the contents would not allow it to stay on the door handle. So offering 2 hooks die cut in opposite directions, offered a more even weight distribution and therefore no issues with staying on the door handle. The door hanger folders were printed full colour double sided on a 350gsm matt art with an overall varnish, custom die-cut, scored and supplied flat.
The Bert Van Manen team then assembled the door hanger folders, inserted the survey, magnet and notepad, and then sealed the side of the folder with a clear circular label.