My Project was a new business venture for an existing client, and they approached us at The Print Group Australia to have a new logo designed, to be followed by letterheads and business cards incorporating that logo. Providing samples of existing business cards and colour schemes, the client wanted to keep the design clean and incorporate the colours of red, grey and white.

With the client’s preference away from a plain white background, we offered a subtle light grey background on the front of the card, and a watermark feature on the back. This then also flowed over to the design of the letterheads to maintain consistency in design. The business cards were offest printed in full colour on a 400gsm art board, with matt celloglaze both sides for a professional look and feel. The letterheads were also offset printed in full colour on a 100gsm laser stock.