The Print Group Australia approached Velg Training to offer some sponsorship and promotional opportunities for the 2014 National Vet Conference at the Brisbane Convention & Exhibition Centre. In exchange for the opportunity to provide promotional material to the delegates, The Print Group Australia printed posters, corflute signage and postcards for the event.
The team at The Print Group Australia wanted to offer something of value to the delegates that wasn’t simply a promotional brochure. After a brainstorming session, the team decided to design and print a recipe booklet with decadent recipes chosen and lovingly baked by the staff. As The Print Group Australia specialise in printing training material for RTO’s we started the recipe book with a fun “Recipe for Great Print Material”, followed by four mouthwatering recipes. After a busy weekend of baking, followed by a mini photo shoot, our recipe booklet was born! We concentrated on making the food imagery the focus of the design in order to showcase the baked goodies which, incidentally, we all ended up feasting on all week!
The booklet was 150mm x 150mm and 12 pages, printed full colour throughout. The cover was printed on 250gsm colour copy stock and the inside pages on 100gsm colour copy stock. It was printed in-house on our Xerox Digital Press and then saddle-stitched to finish.