Having a social media plan for your business is extremely important. Setting up a professional social media presence will give you access to your market online, allow you to interact with them on a regular basis and provides amazing networking opportunities that can simply not be ignored. Here we will look at a variety of social media platforms for you to launch your business into and the benefits of each:
Your company facebook page is an extension of your business – if you do it right. It can help solidify your reputation in the community and move your business in the right direction. Facebook makes you discoverable, keeps you connected, allows you to keep in contact in a timely fashion and can also give you a deeper understanding of your customers. Build your audience through personal contacts, share your page and invite your business contacts to view your new page. Whether you are just getting started or have a page that you simply don’t have time to manage – The Print Group can help. Let us provide the tools and techniques needed to get your business talking and interacting with your customers.
The benefits of using Facebook:
Allows you to connect with your customers
Can provide valuable advice and tips
Can interact with your market on a regular basis
Can drive website traffic
Another avenue for you to promote your business
Low-cost marketing strategy
Promote brand-awareness and positive word of mouth
GOOGLE + SERVICES
Google + is the social network run by Google. While it is still an up and coming social network the fact that it is run by Google cannot be ignored. Google+ places a heavy emphasis on search engine optimization, which makes it different from other social media networks. The content that you place in your Google+ profile, can rank in search results in instances where your website may not, as each post has a unique URL. When your content generates interaction it can rank better in search results. So while you may be actively involved in facebook, twitter and instagram, there is still market share to be had by using Google+. As with any social network site you need to be an active participant. Same rules apply – use the right images and design for your profile, use hashtags in your posts, encourage reviews and connect your page with your website.
Benefits of using Google+:
Engage with your clients that use Google+ as their social media medium.
As there are less users, there is less competition – so it is easier to be heard.
It is dominated by quality content , so your message will not be drowned out by miscellaneous information.
Ability to hold video conversations with your clients.
Has a major impact on search engine page results.
Just another way to be found by Google!
Instagram is a unique, fun and fast way to share images with your market. It is another social media outlet that allows you to communicate in a different way. Using pictures or video you can filter, frame, transform, and then post to Instagram, while also sharing to Facebook and Twitter.
Instagram is becoming more popular for business and is definitely an opportunity worth investigating. “A picture is worth a thousand words”….and if you can create an emotional connection with your market, then you will have business knocking on your virtual door! Are the images you are using in your printed materials, website, social media and digital publications sending the right message to your market? What story do they tell and are they accurately representing your brand and conveying the right message to your clients and prospects? Whether you are looking for high quality stock images or looking to create your own photographs or images, the team at The Print Group can help. Use your images to tell your story….
The benefits of using Instagram:
Create a visual story about your company and establish an online personality using images.
See how customers are responding and commenting on your products.
Use hashtags to track how they are using your products.
See how your competitors are interacting with their market.
Involve your customers to get creative and post similar photos…engage with your market.
Linked-in is a vital part of any social media strategy and offers many benefits. As with any social network, a well-maintained profile and regular posts will help build your brand and bring in new customers. Linked-in is known as the social network of choice for working professionals and creates an amazing networking platform for your business. It is the most effective social media channel for lead generation. Promote and grow your business, connect with like minded business professionals and watch the leads come in.
The Print Group can assist set up your page, get your networking juices flowing and show you how to really make the most out of your Linked-In account.
The benefits of using Linkedin:
Offers modern prospecting and sales opportunities. Can view employees of businesses and get connected directly.
Establishes credibility with the corporate market – by providing industry relevant information and keeping active on your profile.
Keep connected with your customers and use a referral base system to get introduced to new clients.
Marketing opportunities: Linked-In company pages have a dedicated section to promote your products and services. List detailed information and also provide links to your website. Linked-In also offers the opportunity to create custom campaigns directed at certain industries or geographical region.
Twitter offers another avenue to not only reach your audience but to communicate in a different style. Twitter makes instant messaging possible and capable of receiving instant responses from a mass of followers. It’s fast, flexible and able to bring attention to what you have to say while also providing an immediate response from your audience.
Your company brand needs to be reflected in your twitter presence and also offer the same look and feel as your other online tools. This helps people identify with your business and also builds trust. The Print Group can help set-up your graphic design and images on your page or simply refresh it to create your brand personality.
Whether you have an account that you don’t have time to use or you have never entered the realm of Twitter – The Print Group can help. Tweets and hashtags are just the beginning – find out what Twitter can do for your business. Let us provide the tools and techniques needed to get your business talking and interacting with your customers.
The benefits of using Twitter:
Builds brand awareness
Enables you to connect with your industry
Can drive website traffic
Provides another option for customers to reach out to you