So, you’ve started a new business. Congratulations! Other than picking your business name, the logo and brand for your business is one of the first things you should start thinking about. Your logo is your identity and a visual representation of what your business stands for. It should make a statement about who you are as a company and should set you apart from your competitors, so it needs to be right from the very start. Working with an experienced graphic design artist is key. It will be one of the best investments for your business. Making a good first impression is critical for winning new business, so having a professional logo and consistent graphic design across all of your marketing is extremely important. We expand on this in our blog – “how professional graphic design makes you stand out above the rest”.
The team here at The Print Group Australia like to help educate our customers and prospects on all things design and print to not only give you an insight into the printing world, but to make sure you are getting the best result on your print job.
We often have clients that have designed artwork that once printed, are surprised as to why the colour of the finished product isn’t what they expected or doesn’t match the colour they were working with on screen. There is a logical explanation to this and today we are going to look further into the world of colour and why what you see on screen is not necessarily the way it will print on paper.
The first thing we want to discuss is the difference between RGB, CMYK and Spot Colours and what they really mean in terms of your artwork design and printing.
There are a variety of booklet and ring binder options available for your training materials at The Print Group Australia and we can recommend the best option for your needs. Our most popular products include saddle stitched booklets, wire/coil/spiral bound booklets and ring binders.
Our project showcase today is Ausmeat’s custom designed National Feedlot Accreditation Scheme ring binders.
Every year, the Pantone Color Institute’s colour experts analyse design, film, food, fashion, art and entertainment as well as materials, travel, sports and technology, to arrive at a colour of the year. They analyse and forecast global colour trends and are recognised around the world as the leading source of color information. This year the
A brand is a name, logo, design or other feature that distinguishes a company from its competitors in the eye of the customer. The brand is further instilled by consistent marketing efforts that aim to create a lasting impression in the minds of customers. So what makes a successful brand? How do you set yourself apart from the competition?
It’s important to develop a unique identity and value proposition to set your business apart from your competitors. While it’s obviously important to offer a quality product and/or service, effective branding is at the core of companies that succeed and thrive.
Want to build a successful brand for your business? Let’s take a closer look at some key characteristics of a successful brand:
A style guide, essentially, is created and used to keep communication and branding consistent across all of your media channels – design, print and web. It needs to be clear and concise and is an essential document for any business to ensure brand consistency. Read more in our blog titled –what is a style guide?
As specialists in printing training and marketing material for education and training organisations, we work with many RTOs in the print management of their training materials. One of our clients, Churchill Education was presenting their training material to students in multiple, coil bound booklets. One of our services when speaking with RTOs is to look
The Print Group Australia worked with VELG Training on the design and print of their 2017 corporate diary.
The VELG Training staff have always used corporate diaries to organise and plan their days. As Australia’s leading provider of Vocational Education and Training (VET) professional development and consulting services, their custom designed 2017 diary is the perfect way to provide advice, inspiration and most importantly remind members of key dates in the coming year.
VELG Training have a bright and cheerful brand which is often described fondly by the team as “velgy” and that is exactly the look our designers went for when creating the internal pages of the diary. Offering bright and cheerful colour combinations, each month offered 2 key colours to highlight the month. Each tab offered a quote, inspiration or important reminders for the members.
The Print Group Australia worked with Prestige Service Training on a custom designed and printed A3 desk pad. Prestige Service Training offer a bright, bubbly and funky brand and were keen to incorporate this look and feel into the desk pad design. The A3 desk pads were to be used for promotional purposes and were
As specialists in printing for the education and training sector in Australia, The Print Group Australia can assist with all of your design and print needs when you are first starting your company or business.
Designing your logo is typically the first step in creating a brand identity for your new business and The Print Group Australia’s design team can create an eye-catching design that will be sure to make an impressive statement.
LOGO DESIGN After a design brief and meeting, The Print Group Australia’s design team can create up to 3 variations of a logo design concept for your review. Once the concept is reviewed, the logo can be adjusted for further proofing, until you are happy with the final design. We design and supply the logo in all of the formats required for online and print use. Most logos are supplied as a vector file (eps), illustrator file (ia), high and low resolution jpeg (jpeg) and pdf files. Also depending on how your logo has been designed, the files would also indicate RGB colours for web use and CMYK and/or spot colours for printed use. See more information in our blog titled “rgb, cmyk and spot colours” regarding the difference. Also read more about setting a style guide for your business in our blog “what is a style guide”.