Information Bank – The Print Group
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A good marketing campaign uses all forms of communication and depending on what your message is will greatly determine what medium would work best for you. When printing marketing material such as brochures and posters, how do you get your customers or prospects attention, and most importantly, what call to action are you creating to engage and interact with them? The key is finding a way to benefit from print, while also using the power of technology. QR Codes may be your answer.
Using QR Codes in your printed materials is becoming a commonly used practice among businesses. QR Codes can be scanned with your phone and then link customers or prospects to digital content on the web. The ability to direct people to further information regarding your product using a QR code is very useful for both businesses and consumers and is hailed for generating an immediate response from your audience.
Read MoreInteractive forms are a great way to not only manage your everyday business forms but also to assist in your everyday dealing with clients. They need to be functional, easy to use and easy to access.
Many businesses are still using forms in Microsoft Word, or other forms of word processors as they are afraid the client won’t have the right software to open it, add to it and return in. Or, businesses will offer a form in PDF format, but the client has to print, handwrite the responses, then scan and email or fax back. Creating interactive PDFs can certainly make everybody’s life easier.
Read MoreTransitioning your business into the digital world is important. As it provides an additional option for customers to reach out to you and also caters for the new generation of tech savvy consumers. Here we will talk about the variety of Digital Publications or E-Media available for your business and how we can assist you
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