A good marketing campaign uses all forms of communication and depending on what your message is will greatly determine what medium would work best for you. When printing marketing material such as brochures and posters, how do you get your customers or prospects attention, and most importantly, what call to action are you creating to engage and interact with them? The key is finding a way to benefit from print, while also using the power of technology. QR Codes may be your answer.

Using QR Codes in your printed materials is becoming a commonly used practice among businesses. QR Codes can be scanned with your phone and then link customers or prospects to digital content on the web. The ability to direct people to further information regarding your product using a QR code is very useful for both businesses and consumers and is hailed for generating an immediate response from your audience.