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10 tips for brochure design
Printing flyers and brochures are a convenient and cost effective way to share information about your business and promote key messages to your customers and prospects. A great eye-catching design and a professional print job will make all the difference. There is nothing quite like creating a brochure design that really appeals to your senses – something that you can hold, feel and read. It provides an amazing range of opportunities for your business to create beautiful, multi-sensory pieces of work that simply cannot be replicated in any other way.
Today we will offer 10 useful tips for your brochure design:
1. DESIGN FOR PRINT
When designing your brochure it’s important to think of the end process – how will this look once printed? If you design it correctly from the beginning, you will save yourself a lot of trouble when you want to print, as what may look good on screen, may be unsuitable for print. Things to consider include using the correct page size, using correct colours (CMYK, not RGB), using press quality images (300dpi) and using good margins (nothing too close to the trimmed edge), just to name a few.
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2018 national vet conference – adelaide
The Print Group Australia was excited to once again exhibit at the annual 2018 National VET Conference in Adelaide on the 13th & 14th September. It has always been such a great event for us and we thoroughly enjoyed meeting all of the attendees and talking about all things design and print for RTOs.
The event is really a must for the team at The Print Group Australia as most of our clients are RTOs (Registered Training Organisations). We were busy showcasing our training material printing, foiled/embossed certificates, anti-copy security paper and marketing and business stationery options. The highlight was really showing the RTOs the benefits of our print on demand systems we offer for training material printing and we received amazing feedback on our square edge fold saddle-stitched booklets and our perforated paper stock that we now offer for assessment printing.
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common brochure sizes and folds
Brochures are a convenient and cost effective way to share information about your business and promote key messages to your customers and prospects. A great eye-catching design and a professional print job will make all the difference when you are advertising your key message using brochures. A4, DL (or more accurately 1/3 of an A4) and A5 brochures are quite common, but we can create any size you need with a variety of paper stocks available.
Let’s take a closer look at the most common sizes of brochures available:
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what is direct marketing?
Targeting your customers and prospects with a direct marketing mail out piece is an effective way to communicate and promote a product or service. In addition, personalising your direct mail is a great way to improve response rates to your mailed marketing piece. Read more in our blog titled – Benefits of direct mail and
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project showcase: french beauty academy brochures
The Print Group Australia work with French Beauty Academy on a variety of their print needs. Showcased today is a selection of brochures and flyers recently printed on our digital press. The flyers are all printed on 170gsm silk, which offers a consistent look and feel to the flyers and helps with their brand consistency.
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project showcase: vet ezine magazine
The Print Group Australia work with VELG Training on the printing of their VET ezine Magazine. The magazine is printed full colour throughout with a 170pp gloss stock for the cover and a 128pp gloss stock for the internal pages. The magazine is then collated, folded and saddle-stitched. The Print Group Australia offer a variety
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design and print services for training organisations
As specialists in printing for the education and training sector in Australia, The Print Group Australia can assist with all of your design and print needs when you are first starting your company or business.
Designing your logo is typically the first step in creating a brand identity for your new business and The Print Group Australia’s design team can create an eye-catching design that will be sure to make an impressive statement.
LOGO DESIGN
After a design brief and meeting, The Print Group Australia’s design team can create up to 3 variations of a logo design concept for your review. Once the concept is reviewed, the logo can be adjusted for further proofing, until you are happy with the final design. We design and supply the logo in all of the formats required for online and print use. Most logos are supplied as a vector file (eps), illustrator file (ia), high and low resolution jpeg (jpeg) and pdf files. Also depending on how your logo has been designed, the files would also indicate RGB colours for web use and CMYK and/or spot colours for printed use. See more information in our blog titled “rgb, cmyk and spot colours” regarding the difference. Also read more about setting a style guide for your business in our blog “what is a style guide”.
project showcase: bert van manen – sorry i missed you door hangers
Bert Van Manen MP is the Federal Member for the Ford electorate. He is often out and about within the community and wanted a unique printed piece that he could leave at the residences of those he missed. Letterboxes are so often full of your standard brochures from political parties, so The Print Group Australia
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benefits of direct mail and variable data printing
Targeting your customers and prospects with a direct marketing mail out piece is an effective way to communicate and promote a product or service. In addition, personalising your direct mail is a great way to improve response rates to your mailed marketing piece.
Whether you simply have a standard printed piece that needs to be delivered to a database of contacts, or you want detailed variable data on your printed piece, offering direct mail is an effective tool to have in your overall marketing strategy.
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12 million australians say catalogues most useful media
As members of Two Sides Australia, The Print Group Australia would like to share some interesting statistics about printed catalogues in Australia. Kellie Northwood from Two Sides Australia, writes about how over 12 million Australians say Catalogues are the most useful media for providing information on what to buy in one or more product categories. In fact, Catalogues remain the number one go-to media source for groceries, clothes, toys, alcohol and cosmetics, the latest media data from Roy Morgan Research shows.
Almost half of Australians 14+ (49%) cite Catalogues as the Media Most Useful when purchasing groceries—more than double the number saying the Internet is handiest (20%). Catalogues also have a strong advantage when it comes to consumers wanting to buy alcoholic beverages (42% vs 22% for Internet), children’s wear (40% vs 25%), toys (39% vs 31%), cosmetics and toiletries (36% vs 26%) and clothing and fashion (35% vs 28%).
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