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10 tips for brochure design
Printing flyers and brochures are a convenient and cost effective way to share information about your business and promote key messages to your customers and prospects. A great eye-catching design and a professional print job will make all the difference. There is nothing quite like creating a brochure design that really appeals to your senses – something that you can hold, feel and read. It provides an amazing range of opportunities for your business to create beautiful, multi-sensory pieces of work that simply cannot be replicated in any other way.
Today we will offer 10 useful tips for your brochure design:
1. DESIGN FOR PRINT
When designing your brochure it’s important to think of the end process – how will this look once printed? If you design it correctly from the beginning, you will save yourself a lot of trouble when you want to print, as what may look good on screen, may be unsuitable for print. Things to consider include using the correct page size, using correct colours (CMYK, not RGB), using press quality images (300dpi) and using good margins (nothing too close to the trimmed edge), just to name a few.
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box board & c4 envelopes for certificates
The Print Group Australia offer a variety of design and print services for Education and Training Organisations. Our custom designed certificates are certainly a popular product and we can offer a variety of security features to ensure the certificates cannot be easily replicated and of course, meet ASQA and AQF compliance requirements.
In addition to the design and print of your certificate paper, The Print Group Australia can also assist with your branded C4 envelope printing and we also offer box board to help protect your certificates while they are in transit.
The box board is a sturdy 600gsm and placed with the certificate into the envelope to stop the certificate bending or folding while in transit. The board is available to purchase from 100+ sheets at time, or you can purchase a full ream when placing your certificate paper order.
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security paper features explained
As specialists in printing for the Education and Training Sectors in Australia, The Print Group Australia offer design and print features for education certificates to ensure they are secure and assist with compliance requirements. One of our most popular products for certificates is our off-the-shelf security paper, which is pre-printed with security features and ready to purchase in reams of 500 sheets. While this security paper is extremely popular for printing certificates, statements of attainments, record of results and so on, the paper can be used for many documents to secure and avoid fraudulent replication.
We offer the paper pre-printed with the following features in either 160gsm or 240gsm paper weight:
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two sides anti-green wash campaign
The Print Group Australia are proud members of Two Sides Australia whose mission is “to promote the responsible production and use of paper and print” and to “dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium”.(1)
A recently published article by Two Sides Australia in November 2018 offers an important message to organisations that make misleading, anti-print and paper messages in their customer communications (2). Two Sides anti-greenwash campaign investigated 921 organisations worldwide with over two-thirds of these organisations to be found using unsubstantiated claims regarding paper’s impact on the environment. As a result of this campaign, 335 organisations either removed or changed their messaging.
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plastic to paper – sustainable, practical solutions
The move from plastic to paper has been in the forefront of the news as the environmental concerns regarding the overuse of plastic has pushed corporations to source alternatives for their packaging and products.
The evidence over the years of the effects of plastic on the planet and especially sea life have caused major concern. While the sheer scale of the situation can be overwhelming, individuals and corporations are questioning the need for so much plastic.
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beautiful book sculptures
The team here at The Print Group Australia love all things paper and print, so when we came across these amazing book sculptures, we couldn’t help but to share with you all! What a beautiful way to turn old books into unforgettable pieces of art. Here are the top 4 book sculptures as found by
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specialty business card printing
Are you looking for some creative options for your Business Cards? Looking for something fresh and unique to stand out from the crowd? Then we’ve got some fun and creative ideas for you today to really get you thinking.
Business cards are a must for any business. They are an essential item used to promote your brand to your clients and prospects. As an extension of your business, you need to make sure your business cards showcase you in the best possible light. The variety of cards available are endless in terms of card stock, design, shape and finish. Today we are going to take a closer look at some options that are quite different from your standard business card.
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common brochure sizes and folds
Brochures are a convenient and cost effective way to share information about your business and promote key messages to your customers and prospects. A great eye-catching design and a professional print job will make all the difference when you are advertising your key message using brochures. A4, DL (or more accurately 1/3 of an A4) and A5 brochures are quite common, but we can create any size you need with a variety of paper stocks available.
Let’s take a closer look at the most common sizes of brochures available:
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project showcase: anti-copy security certificates with foil and emboss
As specialists in printing for the Education and Training Sector in Australia, The Print Group Australia offer a variety of design and print features for your certificates to ensure they are secure and assist in your compliance requirements from ASQA.
Our in-house design team can custom design a certificate template for your RTO and in combination of one or more of the below features, will ensure that your certificates are secure.
The most common print features we recommend include:
– Intricate and unique designs
– Foiling
– Embossing
– Additional security features such as – anti-copy background, thermochromic ink, solvent reactive ink, security warning banks and microtext security lines.
new study finds Australians prefer print
Two Sides Australia is an organisation whose goal is to promote “the sustainability of the graphic communications industry and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium” (1). They recently commissioned an international study in June, 2017 which surveyed 10,700 people from 10 countries. One of these countries was Australia and their report “Print and Paper in a Digital World – An Australian survey of consumer preferences, attitudes and trust” offers some interesting insight into what Australians really think about print.
It is also important to note that the survey collected responses from 1,030 Australians, with individuals that work in the printing, paper, or like industries were excluded from the survey.
The report explored in further detail:
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