The team here at The Print Group Australia like to help educate our customers and prospects on all things design and print to not only give you an insight into the printing world, but to make sure you are getting the best result on your print job.
We often have clients that have designed artwork that once printed, are surprised as to why the colour of the finished product isn’t what they expected or doesn’t match the colour they were working with on screen. There is a logical explanation to this and today we are going to look further into the world of colour and why what you see on screen is not necessarily the way it will print on paper.
The first thing we want to discuss is the difference between RGB, CMYK and Spot Colours and what they really mean in terms of your artwork design and printing.
Crop marks are thin lines placed on the corners of a document, image or artwork layout to indicate where the paper should be trimmed after printing. To have bleed on a document means that the printed design is intending to extend to one or more of the edges of the document. Bleed is typically required
Business blogging is one of the most valuable tools for any business to not only engage with their customers and prospects but to generate leads. It offers an opportunity to build your brand, educate and inspire your customers and creates free PR! There are so many benefits of blogging for your business and we will look at the top 4 reasons today:
Drives business to your website Posting new and regular blog posts on your website, offers an opportunity for your business to receive better rankings in search engines results. This in turn results in more visits to your website. It’s also one more cue to Google and other search engines that your website is active.
When a prospect is searching for a product, unless they already know who you are, they are typically not searching your business name. Writing blogs that answer the questions or discuss in detail the product or services that your prospects are looking for, are going show in search engines and guide people to your website.
While The Print Group Australia offers website design services, we are often approached to design selected items or graphics for existing websites. The Print Group Australia recently worked with CHS Training on their website banners and website buttons to highlight each of their courses.Using supplied information and an overall concept, The Print Group Australia design
The Print Group Australia offer website design services to meet the needs of every saavy business owner. From initial design through to implementation the team at The Print Group Australia can create a dynamic, well structured, creatively designed website that will attract, inform and engage your customers.
The Print Group Australia recently worked with Sanobooks on the design of their new website – www.sanobooks.com.au.
Sanobooks approached The Print Group Australia looking for a simple, clean and easy to navigate website that offered a platform to sell their growing library of self-written fiction and non-fiction books.
The first stage began with an in-depth brief with the client to discuss concepts, layout and overall functionality of the website. It was determined that a simple, four page website would work best, offering a homepage, non-fiction, fiction and contact pages on the website. In addition, a shopping cart system was requested so purchases could be made through the website.
Creating a well-designed, professional email signature is important for your business, but is quite often overlooked as a great way to promote to your clients and prospects. Creating a professional and well branded email signature should be an essential component to any company’s marketing strategy. Here are our 8 tips on creating a professional email signature:
Starting a blog for your business can be a daunting task. Coming up with fresh ideas, posting on a regular basis and providing content that is relevant and interesting can be challenging at times and often time consuming. The key here is to not re-invent the wheel. Create blog content and tie it in with your social media posts to make your content go further. Here are a few tips that we have found useful as we have started on our own blogging and social media journey here at The Print Group Australia.
Here we want to get to basics and look at 10 important things that people really want to know or see when they visit your website: How your business is unique. Why should I buy from you? Write Bios that show expertise, experience and unique attributes that set your team apart. A clear idea of
Your website is the virtual shopfront for your business and it needs to complement your brand and work together to create a consistent brand message to your customers. Your website needs to be dynamic, well-structured and creatively designed so it will attract, inform and engage your customers. Here are a few design tips we would like to share with you today to ensure you have a professional and well-designed website: