It’s often the little touches that make the biggest impact with your print job and today we wanted to put the spotlight on spot UV and UV varnish and how you can use this technique to create something really special.
UV varnish is a technique where varnish is applied to a sheet either as an overall finish or as a spot varnish and then dried using ultra-violet light. It creates a smooth, glossy effect which can really make a striking visual statement on your finished product.
Spot UV illuminates selected text or design components of your print project that gleam and reflect light, giving your printed piece a subtle elegance that is very effective. Using spot UV with unique shapes and patterns can create great contrast and is a simple yet effective finishing solution that will help you stand out from the rest of the crowd. Whether it’s your logo, business name, signature design or contact information, spot UV is a great way to highlight certain areas, or can simply be used as an element in the overall design.
A great example of this technique is on a business card for our client Just Add Water Pools (see below). The spot UV technique was used to highlight the water droplets used in the design of the card; a clever and unique way to showcase their business. We also love it so much we used it on our own cards!