Information Bank – The Print Group
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First impressions often matter, especially when it comes to your business.
Because think back to a networking event, trade show or client meeting you’ve attended in the past — were you ever given a cheap, flimsy business card or brochure with poorly designed artwork and no consistent brand image?
If you were, there’s a strong chance that you weren’t impressed. Maybe it even stopped you from investing your time or funds with them, and perhaps now you don’t even remember their business at all…
That all comes down to the fact that poorly printed materials reflect negatively on the professionalism of the person or company and certainly does not instill confidence that they could deliver on their product or services.
After all, marketing and a memorable brand image are key components to the success of your business, whereas using cheap, economical materials will definitely give the wrong impression.
So, it’s best not to make the same mistakes that you’ve seen out in the wild before!
With the right logo design, colour choices and marketing materials – you can make sure that your business materials sell your product or service, even when you are not around.
On that note, we would like to ask you… when was the last time you did an audit of your business image? What printed materials do you have in place and are they consistent?
Whether you are a small, medium or large business enterprise, investing in your brand image and marketing materials is a must. Your investment can be small or large… but it must be consistent.
If your branding, and subsequently your marketing, is not consistent, it makes it harder for people to remember you or recognise your work in a sea of competitors. That’s why it’s so important to invest in these fields. You deserve to stand out and receive the right traction from the right people.
Again, creating marketing materials that speak well of your business doesn’t have to be expensive. With a little foresight, planning and consistency, you can create marketing materials that will speak highly of the work you do.
Our professional team here at The Print Group Australia can work with you to create a visual identity which can be carried across all of your printed and digital material, website, stationery and promotions.
Our design service is diverse, from pre-press, logo revamps, redrawing images, complete layouts and design concepts. So whether you are just wanting to update your business image, have a small change or are looking for a total redesign, we can assist!
If you’re ready to have a chat about your needs, we are looking forward to meeting you and helping you! Simply click here to get the ball rolling.