Information Bank – The Print Group
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Still using the template-based logo you created in Canva? Perhaps you feel your branding no longer aligns with your evolved business? There are many reasons why you could be considering to level up your branding in 2023, but if you’re still trying to pinpoint your desire for change or simply wonder if it’s worth adopting a new look, we’re here to help.
We’ll start on an important note: your branding *actually* matters. A lot. It’s how people recognise you from a sea of competitors. How the right people will be drawn to you, and how that same crowd will remember you. This is why it is crucial to invest in branding.
When it comes to shaking things up in this space, here are five (and very valid!) reasons why your brand could benefit from a refreshment or complete makeover:
1. There’s been a big shift in your business
If you’ve been able to go from self-employed to hiring more hands for your team, offer more than you were before, have changed your vision and who your target demographic is — your brand will benefit from reflecting this shift (and your changes of course aren’t limited to the aforementioned).
2. Your logo is a no go
Dwelling on our first remark about a self-made Canva logo? What you may not know is that a lot of Canva-created logos are actually copyrighted! The nature of Canva’s logo templates make them useable by anyone, in turn meaning that your rights to the logo are non-exclusive and you can’t register it as a trademark.
We recommend investing in a talented brand designer who will create your logo (and subsequently your branding) from scratch! Then it will be yours and yours alone.
3. Your branding is outdated or lacking something
Maybe your current logo and branding reflected your values years ago, but things change over time — and it’s okay not to love them anymore. You could even feel that your branding is missing something… something memorable. Or perhaps it’s not unique enough. All of these feelings are valid reasons for changing things up! You deserve a brand that you and everyone else will love — one that shines a spotlight on your brand personality and offerings to attract the right people.
4. Are you connecting with your customers or clients?
If you’re finding that no new customers or clients have been drawn to your business in a while, branding could be where an issue lies. Perhaps your offerings and tone of voice do not align with your branding, and people are left confused. Refreshing your brand to be more current and in line with your evolved business will make it easier for people to connect with you on a deeper level.
5. You’ve expanded your geographic areas!
Reaching more of the country, or perhaps the world? It’s time to think about how your branding will be perceived in different places. Especially if you’re going global, you want your brand to translate to a broader audience rich in cultural differences.
Ready to rebrand? We’re excited for you and cannot wait to see your new look! When you’re ready to get your new branding out for the world to see, we will be able to help with the likes of fresh business cards, customised business stationery, calendars and more.
Simply reach out to us and we can further discuss your individual needs!