Custom designing and printing spelling journals for your school is not only a great way to communicate tips and spelling lists, but offers a great way to track the progress of your students. It’s an organised and structured way of presenting learning material to students in a compact, saddle-stitched booklet format. Instead of offering “off
Printing flyers and brochures are a convenient and cost effective way to share information about your business and promote key messages to your customers and prospects. A great eye-catching design and a professional print job will make all the difference. There is nothing quite like creating a brochure design that really appeals to your senses – something that you can hold, feel and read. It provides an amazing range of opportunities for your business to create beautiful, multi-sensory pieces of work that simply cannot be replicated in any other way.
Today we will offer 10 useful tips for your brochure design:
1. DESIGN FOR PRINT
When designing your brochure it’s important to think of the end process – how will this look once printed? If you design it correctly from the beginning, you will save yourself a lot of trouble when you want to print, as what may look good on screen, may be unsuitable for print. Things to consider include using the correct page size, using correct colours (CMYK, not RGB), using press quality images (300dpi) and using good margins (nothing too close to the trimmed edge), just to name a few.
So, you’ve started a new business. Congratulations! Other than picking your business name, the logo and brand for your business is one of the first things you should start thinking about. Your logo is your identity and a visual representation of what your business stands for. It should make a statement about who you are as a company and should set you apart from your competitors, so it needs to be right from the very start. Working with an experienced graphic design artist is key. It will be one of the best investments for your business. Making a good first impression is critical for winning new business, so having a professional logo and consistent graphic design across all of your marketing is extremely important. We expand on this in our blog – “how professional graphic design makes you stand out above the rest”.
The Print Group Australia was excited to once again exhibit at the annual 2018 National VET Conference in Adelaide on the 13th & 14th September. It has always been such a great event for us and we thoroughly enjoyed meeting all of the attendees and talking about all things design and print for RTOs.
The team here at The Print Group Australia like to help educate our customers and prospects on all things design and print to not only give you an insight into the printing world, but to make sure you are getting the best result on your print job.
We often have clients that have designed artwork that once printed, are surprised as to why the colour of the finished product isn’t what they expected or doesn’t match the colour they were working with on screen. There is a logical explanation to this and today we are going to look further into the world of colour and why what you see on screen is not necessarily the way it will print on paper.
The first thing we want to discuss is the difference between RGB, CMYK and Spot Colours and what they really mean in terms of your artwork design and printing.
Successful brands know who their target market is. Who is your target market? What needs, challenges and frustrations do they have? How does your company solve this problem? Understanding your target market is very important as it sets the tone and direction of your marketing efforts. Read more in our blog titled – how to
Targeting your customers and prospects with a direct marketing mail out piece is an effective way to communicate and promote a product or service. In addition, personalising your direct mail is a great way to improve response rates to your mailed marketing piece. Read more in our blog titled – Benefits of direct mail and
Business blogging is a fun and inspiring outlet for you to share your expertise with your customers and prospects. By genuinely offering solid advice and valuable information you inevitably position your business as an industry leader in your field. Include business blogging to your overall marketing strategy and see how this often overlooked marketing outlet
Every year, the Pantone Color Institute’s colour experts analyse design, film, food, fashion, art and entertainment as well as materials, travel, sports and technology, to arrive at a colour of the year. They analyse and forecast global colour trends and are recognised around the world as the leading source of color information. This year the
A brand is a name, logo, design or other feature that distinguishes a company from its competitors in the eye of the customer. The brand is further instilled by consistent marketing efforts that aim to create a lasting impression in the minds of customers. So what makes a successful brand? How do you set yourself apart from the competition?
It’s important to develop a unique identity and value proposition to set your business apart from your competitors. While it’s obviously important to offer a quality product and/or service, effective branding is at the core of companies that succeed and thrive.
Want to build a successful brand for your business? Let’s take a closer look at some key characteristics of a successful brand: