It’s been a fantastic year here at The Print Group Australia and we wanted to say thank you for all of your support. We have celebrated the end of year with a few staff events to get us into the Christmas spirit! The staff were all very spoilt with not only a beautiful Christmas dinner
The going paperless movement is certainly not new. Feelings of guilt and social responsibility about the fate of trees are the driving force and that going paperless will help save the environment. How many of you have this information at the bottom of your email:
“Please consider the environment before you print this email”
Does this seemingly well-intentioned plea suggest that digital communication is greener than paper based communication? If you want to do some good for the environment and save some trees, then going paperless is not as green as you may think.
As members of Two Sides Australia, The Print Group Australia would like to offer some perspective on the “going paperless” movement and that it’s ok to print. This is what we have at the bottom of our email:
As members of Two Sides Australia we are passionate about paper and the printing industry and we want to share researched facts and help “explode the myths” about the industry and share how sustainable print and paper really is. Myth or Fact? making paper always destroys forests. Two Sides Australia provide us with these statistics:
AUSTRALIA’S FORESTRY PLANTATIONS DOUBLED IN SIZE FROM ABOUT ONE MILLION HECTARES IN 1994 TO TWO MILLION HECTARES IN 2010.
The Changing Face of Australia’s Forests – Department of Agriculture, Fisheries and Forestry (Bureau of Rural Sciences). Australia’s Forests at a Glance – Australian Bureau of Agricultural and Resource Economics and Sciences
It is estimated that there are 25% more trees in the developed world today than in 1900. (8)
EUROPEAN FORESTS HAVE EXPANDED BY OVER 30% SINCE 1950 (1) AND ARE INCREASING BY 1.5 MILLION FOOTBALL FIELDS EVERY YEAR – AN AREA ALMOST THREE TIMES THE SIZE OF THE AUSTRALIAN CAPITAL TERRITORY OR FOUR TIMES THE SIZE OF LONDON! (2)
90% of deforestation is caused by unsustainable agricultural practices.’ Underlying causes of deforestation, World Rainforest Movement; UN FAO
‘The paper industry is a relatively small user of wood. Of the wood extracted from the world’s forests, 53% is used for energy production, 28% is used by sawmills and only around 11% is used directly by the paper industry.’ FAO Statistics 2007
As members of Two Sides Australia, The Print Group Australia would like to share some interesting statistics about printed catalogues in Australia. Kellie Northwood from Two Sides Australia, writes about how over 12 million Australians say Catalogues are the most useful media for providing information on what to buy in one or more product categories. In fact, Catalogues remain the number one go-to media source for groceries, clothes, toys, alcohol and cosmetics, the latest media data from Roy Morgan Research shows.
Almost half of Australians 14+ (49%) cite Catalogues as the Media Most Useful when purchasing groceries—more than double the number saying the Internet is handiest (20%). Catalogues also have a strong advantage when it comes to consumers wanting to buy alcoholic beverages (42% vs 22% for Internet), children’s wear (40% vs 25%), toys (39% vs 31%), cosmetics and toiletries (36% vs 26%) and clothing and fashion (35% vs 28%).
The Print Group Australia are proud members of Two Sides Australia, an organisation whose “common goal is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium”. Here is a
When designing for print, it is important to understand the distinction between RGB, Spot Colour and CMYK. First, let’s start with a brief overview of each.
RGB stands for Red, Green, Blue and refers to how colours are viewed on a computer display. The Red, Green and Blue can be combined in various ways to come to any colour in the visible spectrum. RGB is for on-screen use only and is not suitable for printing.
4 colour process printing or CMYK stands for Cyan, Magenta, Yellow and Keyline (Black). These four colours can produce almost any colour imaginable. This is typically the preferred option when printing detailed artwork with images and graphics containing more than 4 colours. During printing, each colour is applied to the surface one at a time in a layered fashion using four different print plates. Since the inks are blended and printed at the same time, there can be slight colour variations with each print run.
Digital printing has certainly come a long way and while it is still a relatively new process in the history of printing, it has become the method of choice for many print providers and customers. The technology used for digital printing continues to improve and has really levelled the playing field between small business and large organisations. Let’s take a closer look at the benefits of digital printing:
Cello glazing is a common finishing option in printing, but not everyone knows what it is. Commonly used on business cards, presentation folders and booklet covers, it offers a high quality finish to your printed jobs.
Available in both gloss and matt options, cello glazing offers a professional look and feel to the finished product by adhering a thin sheet of film using heat and pressure. It has a smooth, silky feeling and also offers added protection and durability to your print job that is very difficult to remove. Not to be confused with spot uv, cello glazing typical covers the entire surface area of a printed product.
Often referred to as “cello” there are benefits to both the matt and gloss options.
Die-cutting is a great way to have your printed piece stand out from the crowd. While your range of paper stocks, colours and finishes are varied and extensive, die-cutting offers a unique option to customise your print job and really make a statement.
Die-cutting is the process of cutting a piece of paper or material to a custom shape and size. It is created by using a sharp steel blade which is formed into a specific shape, then cut through the paper. It is cut on special machinery and creates a crisp, smooth edge which offers a consistent and very specific cut. The options and shapes are almost limitless and the cut form or “die” is customised for the piece it is creating.
Giving certificates and awards is a great way to reward your students for their hard work. Not only does it keep their motivation going and help your students desire to excel, it also creates a more positive environment in your classroom. Learning isn’t always easy, but when done in a positive environment, with tools such as awards and certificates, it can inspire your students to excel!
Give your students a reason to do well. Kids have a natural tendency to want to please and impress the adults in their lives. Giving a reward or appreciation certificate is a great way to show them that they have done well. It also shows them that accomplishments are important and appreciated. Using positive reinforcement like a reward certificate, you are noticing and appreciating what they have done and this encourages children to do well.